Exterior and interior building signage was required for both the Faculty of Pharmaceutical Sciences (main tenant) and the Center for Drug Research and Development CDRD (sub-tenant). A careful balance of hierarchy was required to represent both parties. In all elements it was critical for the environmental graphics to be complementary to the building architecture – in materials, scale, shape and tone. An intense collaboration was undertaken between the designer, the architect, the client and the stakeholders to ensure that this goal was achieved. My role was as lead creative and project manager from initial pitch at the RFP stage through to install.
Exterior building signage plays into the materiality and structure of the building facades – capturing attention, without distraction. Resin was used to infill pieces of the Faculty logo shape to bring a jewel like vibrancy and intensity to the signage. Materials were chosen for their compatibility with existing materials used throughout the building.
The 4th floor CDRD reception was envisioned by the architect as a “black box” suspended within the atrium – and it was important to stakeholders that it would be recognized from the main public spaces of the building as distinct from the Faculty’s learning spaces. Using brand elements to create a dramatic grid pattern on the reception’s main exterior wall, allows the CDRD to be recognized from the main floor and core atrium of the building. The result is a tasteful representation of the brand that plays into the building architecture – creating interest and texture.